Instagram Reels is more than just a place to share fun, short-form videos. It’s a rapidly growing platform that Canadians can leverage to make serious cash. Whether you're new to Instagram or already have an established presence, Reels provides multiple opportunities to generate income. In this article, we’ll dive deep into strategies to monetize Instagram Reels and explore tips that go beyond the basics. By the end, you'll be inspired and ready to take action.
1. Monetize through Instagram’s Bonuses (If Available)
Instagram sometimes rolls out Monetization Bonuses for Reels to specific creators based on content performance. While this program isn't always available in Canada (and can be a little elusive), it’s worth keeping an eye on if Instagram decides to extend it. The platform offers bonuses when your Reels hit specific view counts or engagement metrics, providing creators with direct payments for their content.
Tip: Even if this feature isn't widely available, growing your audience and staying active will ensure you're among the first to benefit when new features roll out in Canada.
2. Affiliate Marketing with Reels
Affiliate marketing is a fantastic way to make money with Instagram Reels, especially for Canadians. You don't need to create your own products—just partner with brands or services you believe in, and promote their products via affiliate links. Every time someone buys something using your link, you earn a commission.
For example, if you create lifestyle, fashion, or tech-related Reels, you can share links to products featured in your videos. Many Canadian companies and international brands offer affiliate programs. Amazon Associates, Shopify, and Rakuten are a few platforms where you can get started easily.
Pro tip: Make sure your affiliate links are placed either in your bio or on a landing page linked from your bio, as Instagram doesn’t allow clickable links in Reels captions.
3. Sponsored Content for Brands
Brands are constantly looking for influencers to promote their products. As Instagram Reels continues to grow, more businesses are interested in paying creators to feature their products. For Canadians, this is a lucrative opportunity to tap into both national and international brands.
The best part? You don’t need millions of followers to land these deals. Micro-influencers (with anywhere from 5,000 to 50,000 followers) are often more trusted by their audience and can command decent fees for sponsored content.
Pro tip: Build a niche. Whether it’s beauty, travel, fitness, or financial tips for Canadians, having a focused audience increases your value to brands in that specific area.
4. Promote Your Own Products or Services
Instagram Reels is an excellent tool to promote your own business. If you’re selling products, offering services, or running online courses, you can create engaging Reels that showcase what you have to offer.
Let’s say you’re an artist selling prints or a digital marketer offering consulting services—Reels can help you reach a broad audience. Through well-crafted and informative videos, you can show people how your product works, the benefits they’ll receive, or testimonials from happy customers.
Don’t forget: Utilize tools like Shopify or Etsy to set up your shop and link it to your Instagram account. Canadian small business owners can easily integrate their e-commerce stores with Instagram’s Shop feature, allowing customers to purchase products directly from their profiles.
5. Sell Digital Products or Courses
If you're knowledgeable in a specific area, creating and selling digital products like eBooks, courses, or templates can be a highly profitable business model. Use Reels to share valuable snippets of the information you’re offering and drive people to your website to purchase.
For example, if you’re a fitness trainer, you can post mini workouts or health tips on Reels. Encourage your viewers to sign up for your full workout program, available on your website or as a downloadable product.
6. Leverage Instagram’s Shopping Feature
For Canadians selling physical products, Instagram’s Shopping Feature is a must-use. This tool allows you to tag products directly in your Reels, making it easier for viewers to purchase your items without leaving the platform.
Whether you’re selling custom jewelry, clothes, or eco-friendly household items, viewers can see your Reels, tap on the tagged product, and make a purchase. The seamless integration between content and shopping makes this a game-changer for e-commerce.
Tip: Make your Reels more interactive by showing how your products are made, highlighting customer reviews, or offering exclusive discounts for your followers.
7. Earn from Instagram Reels Play Fund (Coming Soon?)
As Instagram continues to grow, there have been discussions about potential creator funds similar to TikTok’s Creator Fund. If this becomes a reality in Canada, Reels creators will have the opportunity to earn directly based on their content's engagement and reach.
It’s essential to grow your following and engagement now to be in a prime position to benefit from any future developments.
8. Collaborate with Other Creators
Collaboration is a powerful tool on Instagram. Partnering with other creators in your niche can expand your audience and lead to exciting revenue opportunities. When you create Reels with another Canadian creator, you can both benefit from shared audiences, and possibly attract new brand sponsorships or affiliate deals.
Fun idea: Create a series where you and a fellow creator take turns sharing tips or experiences relevant to your audience, whether it’s finance hacks, travel tips, or health advice.
With all these exciting ways to earn with Instagram Reels, why stop there? If you’re serious about making money online, ResellRight.ca has everything you need to jump-start your digital business journey. Our Master Resell Rights (MRR) package gives you access to hundreds of digital products, courses, and tools that you can resell and keep 100% of the profit.
Whether you want to create your own digital products or start a side hustle promoting ours, ResellRight.ca offers unmatched value and comprehensive resources. Visit ResellRight.ca to learn more and take your online business to the next level.